Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, March 3, 2011

Etsy Glamourgate



This lovely wedding dress was featured in a Glamour magazine spread about handmade wedding dresses you can buy on Etsy. Great news, right? Bring more traffic to Etsy! Support handmade!


Right. Except, you'll notice that the dress is no longer in the Glamour spread. Why? Because the dress is actually from Alibaba and is being resold on Etsy as handmade.
Threads about Glamourgate were closed here, here, and here.
I don't want to address resellers here, as a habit, but this is a big deal. Etsy lost credibility with a major publication that was providing free adverstising for the entire site. I doubt that Glamour will feature Etsy again.
Glamour magazine is published by Conde Nast Publications, a corporation that also publishes Vogue, GQ, House and Garden, Brides, Bon Appetit and Vanity Fair, in addition to many other popular magazines. Not a good corporation to lose credibility with.