Maybe it needs a FreakyOldWoman sleep mask.
Announced January 27th, Etsy put Alchemy down for a nap beginning February 3.
According to the Etsy Blog article, Alchemy had enabled 80,000 custom creations since its inception. Alchemy allowed buyers to request a custom item, take bids from different sellers, and then choose a seller to make their special request. This is what Etsy is all about for me, buyers and sellers connecting on a personal level to realize a creative vision.
Alchemy was also the backbone of a lot of sellers' business. They bid and built relationships with customers through the Alchemy process. It was an ideal way for sellers to be seen. The Alchemy screen also provided a photo board of completed projects. Browsing shoppers could click those pictures and be taken to the seller's shop.
With wedding season heating up, many brides used Alchemy. Lots of shoppers used it because they couldn't find what they wanted with Etsy's less than stellar search.
This action hurt buyers and sellers, while wiping out one of the best ways for them to connect on a personal level. Once again, can I point out that the language ("taking a rest" and "it needs its beauty sleep") is both condescending and unprofessional.
Etsy's blog article goes on to say, "We love what Alchemy represents, and we want to do it even better." The article offers no details for these improvements, and no date for waking up Alchemy. The article also doesn't explain why Alchemy couldn't remain up and functioning while the tech team works on the improvements.
Many Etsy members doubt that it will ever return. Sad.