Are you a fan of magic tricks? Is Criss Angel just not magical enough for you? Then check out the mysterious and automagical "Find Gifts" button on Etsy's Buy page. Go ahead. Click it. It looks innocent enough, right? And it's there to help you! It's Etsy's way of helping you find personalized and super special gifts for everyone on your list.
What list? How does Etsy know about the people on your list? Is this button going to then ask you to profile who you're buying for--Uncle Bob in Schenectady who has a passion for fly fishing? Aunt Marcie in Boca Raton who loves Bingo night? What exactly does the "Find Gifts" button do?
It automagically connects you to Facebook, where you offer up your list of Facebook followers! Yes! And while you are finding that perfect cowl or ironic cross stitched wall hanging for the one you love, you're also adding to Etsy's ever-growing data mined list of emails that it can use however it sees fit. Can Etsy spam them? Sure! Can Etsy sell them? You bet!
This perky little button, with its precious little scene of a polar bear buying a special gift for his reindeer friend, is one more Etsy tool for getting your personal contact info for free. Genius, isn't it?
Do you know what polar bears do with reindeer and other woodland creatures? They do not buy them gifts. No, no. They eat them.
Food for thought over your morning triple flip latte with soy, eh?